Defining the “Social Entertainment” category
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The term “Social Entertainment” is being used to define a new category of social media that combines social networking with highly interactive, immersive media such as games, virtual worlds, avatars, etc. Social Entertainment is different from social networking. Social networking is about communication - connecting with people you already know, sharing information with them. Social Entertainment is about entertainment - having fun with existing friends as well as new friends who you can meet by sharing games, videos, and other premium content.
Various companies are starting to align themselves in this category of Social Entertainment. Here are some I’ve found (listed alphabetically).
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Doppelganger
“Doppelganger is a social entertainment company, and producer of the award winning vSide virtual world (www.vside.com). vSide is an immersive and connected virtual environment that complements and amplifies the interests of the youth demographic: music, pop culture, fashion, celebrities, self-expression, communication, community and social networking.”
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ElfIsland
"Social entertainment company focused on empowering tweens to make a difference in the world through social media and online gaming"
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hi5
“Headquartered in San Francisco, hi5 is one of the world's largest and fastest growing social entertainment sites. Our focus is on delivering a fun, interactive, and immersive social experience online to our users around the world. With over 60 million unique visitors every month, hi5 is the number one social site in dozens of countries across Latin America, Europe, and Asia.“
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Loudcrowd
“Loudcrowd is a community of people who love music and want to do more than just listen to music. “
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Meez
“Meez is a leading social entertainment service combining avatars, web games and virtual worlds.”
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OMGPOP
“OMGPOP is a place to hang out, play free online multiplayer games, chat and make friends”
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PlayScreen
“San Diego based PlayScreen is a social entertainment company delivering mobile social games, ringtones, wallpapers, videos, and text services on all major US Carriers.”
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RockYou
“RockYou is the world's largest publisher of social entertainment applications. We offer people the ability to engage and have fun with one another using the relationships they've already developed on social networks”
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Slide
“Slide is the world's leading social entertainment company. We offer people the ability to communicate, engage and have fun with one another within the context of relationships they built on social networks“
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SmallWorlds
“Headquartered in Auckland, New Zealand, SmallWorlds has developed the next generation of social entertainment for teens and adults with an accessible web-based virtual world that combines a unique combination of social game play, web2.0-inspired content, and entertainment.”
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SocialNetwork.com
“The Social Entertainment Network (SEN). SEN provides downloadable software and web browser based services for people to increase their opportunities to meet each other and interact socially. This online service has its own proprietary software which has been installed on thousands of computers in over 200 countries worldwide.”
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What others are out there? How does your company engage with social entertainment?
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